![]() Its goal is to encourage the development and retention of convenient, accessible stores that provide fresh meat, fruit and vegetables, and other perishable goods in addition to a full range of grocery products. ![]() The FRESH Program offers zoning incentives and financial benefits in these underserved communities. ![]() The Food Retail Expansion to Support Health Program (FRESH) was developed in response to a citywide study, Going to Market, conducted by the Department of City Planning in 2008, which highlighted the widespread shortage of neighborhood grocery stores providing fresh food options in several communities of New York City.
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